Google AdWords 关键字锁定新工具
  经过了英国跟加拿大SEM从业者的beta test，Google推出了AdWords关键字锁定新工具，这个工具可以让你所想要针对的关键字更加精 准。 你可由最广泛的匹配到最狭隘的匹配，让你自己可以自由调整，完全看你使用哪些operator 。
如图：
http://www.luwenbin.com/wp-content/u...h-operator.jpg
由最外围看到最内围…
(1) formal shoes : 是最广泛的条件
以下都符合条件…formal footwear ,wholesale sunglass, evening footwear , black dress shoes
(2) formal +shoes :必须要有shoes这个字
以下都符合条件…evening shoes , black dress shoes
(3) +formal +shoes :必须要有formal与shoes这个字,但不一定要紧连在一起
以下都符合条件…formal shoes , formal evening shoes
(4) “formal shoes” :必须要有formal shoes这个连字一起出现
以下都符合条件…black formal shoes , formal shoes for women
(5) [formal shoes] :就是formal shoes 最窄的范围
英国一家零售商说:
We’re always interested in ways to increase our volumes while keeping our CPA down. As a result, we’ve added broad match modified keywords to several campaigns where previously we only had phrase and exact match keywords. After a few weeks of testing, we’re pleased to see these campaigns showed significant increases in conversion and volume,wholesale shoes distributor, whilst keeping the CPA down. Therefore,SEM, we will be looking to scale our use of modified broad match keywords in all our campaigns to take full advantage of these great results.
通过这个方式，接受测试的英国零售商成功的降低了CPA(Cost-Per-Action)，也就更准确的找到目标客户。
但是目前的中文、日文、泰文、阿拉伯文、希伯来文还没有出来，做SEM的朋友不要急，过些时候 就好出来了。
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      Google AdWords 关键字锁定新工具
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